AR Wayfinding Case Study

KEYWORDS: IOT, USER EXPERIENCE, INTERFACE DESIGN, UI ANIMATION, BRANDING

PROJECT TIMELINE

6 WEEKS

TECHNOLOGY USED

  • Cinema 4d
  • Redshift
  • Adobe After Effects
  • X-Particles
  • Twinmotion

AR technology is on the rise and we need to be thinking about different ways of expressing digital information than how it’s traditionally displayed on 2d devices. This project is a dive into an idea for a new way to show directions in a fun, exciting way that fully utilizes the power of the 3d space.

STYLE INSPIRATION

Pulling pieces from current 3D trends, color palettes, and materials gave direction to the project and consistency in style.

THE FASHION WORLD

Looking at the world of fashion led me to choose a style that would work for either men or women, but caters to a business woman leading in the tech space. Something that would look equally at home in a business meeting or on a coffee date.

GLASSES INSPIRATION

The thick frames are in style and the contours appeal to both feminine and masculine sensibilities.