AR Wayfinding Case Study
KEYWORDS: IOT, USER EXPERIENCE, INTERFACE DESIGN, UI ANIMATION, BRANDING
PROJECT TIMELINE
6 WEEKS
TECHNOLOGY USED
- Cinema 4d
- Redshift
- Adobe After Effects
- X-Particles
- Twinmotion
AR technology is on the rise and we need to be thinking about different ways of expressing digital information than how it’s traditionally displayed on 2d devices. This project is a dive into an idea for a new way to show directions in a fun, exciting way that fully utilizes the power of the 3d space.
STYLE INSPIRATION
Pulling pieces from current 3D trends, color palettes, and materials gave direction to the project and consistency in style.
THE FASHION WORLD
Looking at the world of fashion led me to choose a style that would work for either men or women, but caters to a business woman leading in the tech space. Something that would look equally at home in a business meeting or on a coffee date.
GLASSES INSPIRATION
The thick frames are in style and the contours appeal to both feminine and masculine sensibilities.